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Web design instantly brings to mind colours, graphics, styles, layouts and gizmos. Any and all sites that want to rank well in search engines must develop their content and web design at the same time.
A news article website will differ greatly from an e-commerce website, the design must work with the content and not dominate the sites display.
If you are selling products you have two ways of building your SEO content and bringing visitors to your site:
Obviously your product pages will have some written content, but that could make up a small part of the page if you have, written content heavy landing pages.
Landing pages can be used to get high rankings in Google for categories with multiple products in. If you want to promote all your products, then a landing page can be the best way to build your SEO strategy.
If your products don't fall under one obvious category or are a little more specialised, then content heavy product pages will be your best SEO strategy.
High quality content with good, relevant backlinks will get high rankings in Google and other search engines.
Here are nine pages about SEO web design that show the process involved: